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Roku set its IPO price at $14 per share, which would give the video streaming device maker a $1.3 billion stock market value when it debuts on Thursday.
Dow Jones first reported the price, and CNBC has confirmed it.
Roku filed its IPO prospectus earlier this month. The company generated $199.7 million in revenue during the first six months of this year, a 23 percent jump from the same period of 2016. The company's loss over that stretch narrowed to $24.2 million from $33.2 million.
The 15-year-old company is best known for its video streaming devices that let users access Netflix, Amazon, YouTube and dozens of online channels. Roku will trade on the Nasdaq under the stock ticker "ROKU."
In November 2016, Roku raised $45 million at a $992 million, according to PitchBook. The company has raised over $200 million in private funding so far.