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Wearables for fighters and cyclists: Welcome to the future of fitness trackers

Are you super fit enough for the new fitness trackers?

The wearables industry is set for a jolt in the arm with a new generation of fitness trackers designed by start-ups.

While devices made by market leaders such as Fitbit, Apple and Xiaomi have become ubiquitous, the latest products from start-ups cater to specific sports.

One of these is a "FitBit for fighters" created by Finnish start-up Kick.Ai. Its founders, who are avid Taekwondo practitioners, told CNBC that they have come up with the world's first consumer wearable which measures data on martial arts kicks.

Jan-Eric Wargelin, Kick.Ai's chief executive, said he hit on the idea while preparing for a taekwondo black belt examination.

"In one of those sessions, I was feeling frustrated. I wanted to know more about my kicks, and I was wondering if I had progressed at all in the past few years," said Wargelin.

Kick.Ai's martial arts tracker is an ankle mount fitted with a sensor, which syncs with an app, providing data such as the velocity of the wearer's kicks.

The company has received funding from private investors, said Wargelin, although he declined to disclose details.

With the growing popularity of martial arts, Wargelin said he is confident that the company will receive at least 1,000 pre-orders for the product, which is selling for about $180 for a pair of sensors.

Harriet Taylor

Cycling device

Swiss start-up Magnes Sports also claims a first when it comes to sport-specific wearables.

George Chatzipirpiridis, Magnes Sports' chief technology officer, said that his company's device is the first wearable to measure power generated by the cyclist.

"Many cycling enthusiasts own several bikes — some of these have power meters attached to them. We are offering a solution which is not attached — it's a wearable, so you can use it to compare your performance on different bikes," he said.

Magnes' solution, a cleat with a built-in sensor that can be attached to any cycling shoe, is also different from activity trackers as it directly measures the power and force generated by the cyclist. Activity trackers estimate the power generated through position and acceleration data.

The cleat will also soon come with a machine-learning algorithm which the founders liken to a built-in coach.

Both startups, which were exhibiting at the Slush technology conference in Singapore last week, will be hoping to replicate the success of fellow Slush alumnus Beddit.

Beddit, a startup producing a sensor which tracks sleeping patterns, announced that it had been acquired by Apple in May. The tech giant has been growing its wearables business, posting a nearly 50 per cent growth in market share for the second quarter of this year.

Market research firm International Data Corp. also forecast that the wearables market will continue to make double-digit gains through 2021.

"Fitbit is just the beginning. With sports-specific trackers, more and more people can use it, train with it and share their data with others. It's a super hot industry right now," Chatzipirpiridis said.

Clarification: This article has been updated to clarify that Jan-Eric Wargelin said he is confident his company will receive at least 1,000 pre-orders for the product.