GoPro shares rise after JPMorgan downplays threat from Google’s new camera

• GoPro investors are overreacting to the potential competition from Google's new Clips camera, according to JPMorgan.
• "The stock looks particularly compelling here owing to a 2-day sell-off spurred by the introduction of Google Clips, a consumer-oriented capture device that validates part of GoPro's market, competes peripherally, and otherwise seems to be going in a different direction," the firm's analyst writes.

GoPro CEO Nick Woodman

Josh Edelson | AFP | Getty Images

GoPro investors are overreacting to the potential threat from Google's new camera product, according to JPMorgan.

Alphabet unveiled its new pocket-sized Google Clips camera on Wednesday. GoPro shares fell a total of 13 percent Wednesday and Thursday due to the announcement.

Google Clips is "not a short-term threat … [It is] not designed as a PoV [point of view] camera, not wearable, not ruggedized, lacking sound, image stabilization, high frame-rate and a host of other features," analyst Paul Coster wrote in a note to clients Friday.

"The stock looks particularly compelling here owing to a 2-day sell-off spurred by the introduction of Google Clips, a consumer-oriented capture device that validates part of GoPro's market, competes peripherally, and otherwise seems to be going in a different direction."

Coster reiterated his overweight rating and $15 price target for GoPro shares, representing 55 percent upside from Thursday's close.

Shares of GoPro rose 2 percent midday Friday after the report.

"Talking to GoPro's upbeat CFO, yesterday, we sense that the firm's technology road-map, partnering with leading chip OEMs [original equipment manufacturers], will lead to more on-device AI features soon," he wrote.