Co-founder and Chief Executive Adam Neumann has reportedly bragged that he's sold more than $100 million of WeWork's shares, according to four unnamed sources who spoke to the Journal.
WeWork, a start-up that offers flexible shared workspaces for entrepreneurs, is privately held, making insider stock sales hard to track. But a CEO selling large amounts of shares in a company is sometimes viewed as a lack of confidence by investors.
Neumann is considered a charismatic, upbeat leader who is known to work through the night, sources told the Journal. But his mettlesome negotiating style — combined with the high valuation of WeWork's shares — has proven problematic to potential acquirees, The Information reported.
The company is backed by investors such as Goldman Sachs and T. Rowe Price, according to third-party data from EquityZen and Crunchbase. It raised $760 million this summer at a valuation of $20 billion and turned around to raise another $4.4 billion from SoftBank a few months later.
Neumann has said WeWork is on pace for $1 billion a year in revenue and plans to go public at some point.
WeWork declined to comment.
— Reuters contributed to this report.