If you fancy that new iPhone X by the holiday season, you might want to get in quick.
Apple refreshed its website at 12:01 a.m. Pacific time Friday morning to allow the world a chance to pre-order the new iPhone X but wait times are already on the rise.
Within two hours of going on sale, buyers in the United States are now having to wait as long as five-to-six weeks for the high spec phone.
Apple fans in the U.K. face a similar wait and it's reported that the online store in Hong Kong sold out in less than 30 minutes.
The iPhone X will be available for walk-in customers on November 3.
Several reports had suggested Apple wouldn't have enough iPhone X units to meet demand. Industry analysts will now get their first take on how many iPhone X units Apple has available for sale. Apple sold 13 million iPhones during the opening weekend of the iPhone 6s, the last time it disclosed opening weekend figures.
CNBC has been and lay their hands on Apple's latest phone.