UBS announced a net profit of $1.4 billion for the second quarter of 2019.Earningsread more
Japan and South Korea are part of a complex and tightly linked supply chain that produces electronic goods such as smartphones and laptops.Technologyread more
Michael Kugelman from the U.S.-based Wilson Center says other issues take precedence in the bilateral dialogue between the United States and Pakistan — namely, Afghanistan and...Asia Politicsread more
Beijing says it can still meet its 2019 growth target of between 6% and 6.5% and continues to roll out stimulus measures to prop up activity. China set a 2019 industrial...China Economyread more
A different oil pricing dynamic has been evolving with new supply calculations based on the U.S. as the world's largest producer.Market Insiderread more
The Massachusetts senator's alarm-sounding on consumer debt neglects to measure it against the growth in the economy and the ability to pay.Economyread more
Stocks in Asia Pacific edged up on Tuesday, as investors await closely-watched central bank meetings in the coming days.Asia Marketsread more
More than half of Venezuela's 23 states lost power on Monday, according to Reuters witnesses and reports on social media, a blackout the government blamed on an...World Politicsread more
Equifax will give consumers a range of options for monitoring their credit or making claims of fraud or data misuse, part of a $425 million restitution fund.Technologyread more
The deal between the White House and Democrats was earlier expected to raise the debt ceiling for two years and permanently end the sequester.Politicsread more
Britain's Antstream is jumping into the cloud gaming battle with a streaming platform for retro titles. And Tencent just backed the company.Technologyread more
Would you watch an advert in which a teenager stands at a sink and washes dishes for more than four minutes, or spend more than five minutes watching a video of people arm wrestling in a bar?
Furniture store Ikea has created such dull spots in a series called "Irresistible Pointless TrueView Ads," which are a dig at the sometimes annoying commercials that appear on YouTube that viewers can't wait to skip.
As such, the actors in each ad prompt viewers to press the skip button, with the sullen teenager asking: "Don't you have anything better to do than watch me washing dishes?" as he painstakingly scrubs each piece of crockery.
Aside from the teenage dishwasher and the arm wrestlers, there is an eight-minute spot featuring a couple making out while a wildlife program plays on TV in the background. "You can skip this ad now. This is kind of private," the woman says. Eventually, her partner falls asleep on the couch — for more than two minutes.
They are part of Ikea's "Where Life Happens" campaign by agency Akestam Holst and the furniture giant claims that viewers watched each advertisement for an average of three minutes.
"Where Life Happens" aims to show the retailer taking inspiration from people's everyday lives, as a voiceover says in an explanatory video: "Where most brands pray that the audience stays longer, Ikea does the exact opposite."
Ikea has 380 stores in 48 countries, including 43 in the U.S. Its sales increased 7 percent in fiscal year 2016 to nearly $38 billion. Ikea was launched in Sweden in 1943, but the first U.S. store opened in 1985, in Plymouth Meeting, Pennsylvania.