Top Stories
Top Stories
Personal Finance

Men could be bigger spenders this holiday season

Key Points
  • Men are more likely to spend $50 or more on their biggest gift this season.
  • That comes as many consumers overall indicated they plan to be frugal this season when it comes to how much they will spend.
Decorations inside The Shops at Columbus Circle at the Time Warner Center in New York.
Ben Hider | Getty Images

Men are more likely than women to splurge on their biggest gifts for their loved ones, despite an overall atmosphere of frugality this holiday season, according to a new survey from

Just 29 percent of men plan to spend less than $50 on the most expensive present they buy, compared to 40 percent of women.

And when it comes to who will receive their most expensive present, women and men had different views. While men said they likely will spend the most on their significant other, women indicated they are more likely to splurge on their children.

Those results come as consumers indicated they plan to be frugal this holiday season. To that point, 53 percent of adults plan to spend $50 or more on a single gift, while only 27 percent plan to spend $100 or more on one gift.

"I actually expected that more adults would spend at least $50 on a gift this holiday season," said Matt Schulz, senior industry analyst at, "especially when you consider that unemployment is low, credit card debt is increasing, delinquencies are still low, so people seem to have their financial health in order."

51 days till your toys now

Another surprise in the survey findings, according to Schulz: where consumers plan to shop. Younger millennials ages 18 to 26 said they are more likely to buy their most expensive present in person rather than online, along with shoppers age 63 and up. Shoppers ranging in ages from 27 to 62 said they will likely buy their most expensive presents online.

The survey was conducted online in October and included 1,093 adults.

More from Personal Finance:

How women can overcome these financial blind spots

Moms get 16 percent less in Social Security benefits

Many women struggle with being 'suddenly single'

Related Tags