It's a pretty morning at the Nasdaq MarketSite as executives from Ulta Beauty start the day's trading session by ringing the opening bell.
Executives from the company, including chief executive, Mary Dillon, are celebrating Ulta's 10-year listing and store opening.
The Chicago-based company opened its first store 25 years ago and now operates more than one thousand stores. It has more than 34 thousand associates across 48 states and has an ambitious goal of operating 1200 stores in 2018.
Ulta's main rivals are Sephora and, of course, like so many others, Amazon. In order to compete with Amazon, Ulta has a big focus on growing its online presence.
Products at the beauty empire range from cosmetics, skincare, bath and hair care.
Ulta plans to release third-quarter earnings on November 30. Shares are down 22 percent year to date.
