Perhaps your college friend asked you to support her quarterly magazine for her birthday. Or maybe your neighbor nudged you to donate to his favorite food bank on “Giving Tuesday” the week after Thanksgiving. And then there’s that pesky public-health nonprofit you’ve been charitable to in the past.
If you’ve gotten on Facebook at all this year, you’ve probably been asked to give money. And if you’re like many users, your newsfeed became particularly overrun by fundraisers during the last month or so. (If you’re still overwhelmed, we’ve got a comprehensive guide to end-of-the-year charitable giving.)
How did we get here? And at what point did Facebook become a hub for this sort of thing?
It all started innocuously enough — with a modest “Donate” button.