A Fitbit display is seen at a Target store in Los Angeles.
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is reportedly working on a smartwatch for kids, according to Bloomberg, as the company faces increasing pressure from .
The line of child-sized wearables has apparently been under discussion for months, Bloomberg reported Tuesday.
It's unclear how the smartwatch would differ from Fitbit wearables already on the market. The company offer fitness tracking and glucose monitoring through a partnership with Dexcom and a .
But there's reason for Fitbit to expand its offering.
Apple continues to push into health tech with expanded features for the Apple Watch.
The FDA an Apple Watch band with embedded EKG monitoring technology.