The Profit

First Look: JD Custom Designs may have eye-catching displays but their future looks grim

A California company specializing in retail displays struggles to stay relevant. Its owner can't let go of control, which slows the process, limits creativity, and pushes the business right to the brink. If Marcus Lemonis can't persuade the owner to let go of the reins and help his wife, and partner come into her own, JD Custom Designs could just disappear forever.

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About "The Profit"

When Marcus Lemonis isn't running his multi-billion dollar company, Camping World, he goes on the hunt for struggling businesses that are desperate for cash and ripe for a deal. In each one-hour episode of The Profit, Lemonis makes an offer that's impossible to refuse; his cash for a piece of the business and a percentage of the profits. And once inside these companies, he'll do almost anything to save the business and make himself a profit; even if it means firing the president, promoting the secretary or doing the work himself.