CEO Mark Zuckerberg said that the platform's News Feed will start prioritizing "meaningful social interactions" versus "relevant content," and that he expects the time people spend on the social network will go down as a result.
"But I also expect the time you do spend on Facebook will be more valuable," he wrote. "And if we do the right thing, I believe that will be good for our community and our business over the long term too."
Although Zuckerberg said the changes will take time to roll out, users will start noticing they see fewer posts from publishers and businesses and more content from their friends and family. Meanwhile, Facebook warns Pages that they will see their reach, referral traffic, and video watch time decrease.