Pepsi to promote two new products in a 60-second Super Bowl ad

Key Points
  • Pepsi is backing two new products in a 60-second ad for this year's Super Bowl.
  • The new products are Dorito's Blaze and Mtn Dew Ice.
  • Pepsi is among the sponsors of the NFL championship game, a branding opportunity worth $32 million , according to Apex Marketing Group.
Pepsi pushes new Doritos and Mountain Dew flavors ahead of Super Bowl

Hollywood's Morgan Freeman and "Game of Thrones" star Peter Dinklage will be facing off in a PepsiCo Super Bowl commercial.

In a 60-second spot, the snack and beverage giant will promote both Mtn Dew Ice and Doritos Blaze. It's the first time Pepsi has taken this approach.

Pepsi is also a sponsor of the Super Bowl, a role that gives it an opportunity to advertise the brand through its on-screen logo, during halftime and in promotions in first and second quarters. The value of that branding exposure is $32 million, according to Apex Marketing Group.

Meantime, if the winning coach is dunked in Pepsi-owned Gatorade, that's an extra $2.2 million of branding, according to Apex.

Super Bowl LII takes place on Feb. 4, and will air on NBC.

Disclosure: NBC and CNBC are owned by Comcast's NBCUniversal unit.

Watch a clip from the Pepsi ad: