The Trump administration announced Monday it will impose a 20 percent tariff on the first 1.2 million imported large residential washing machines in the first year and a 50 percent tariff on machines above that number.
For his part, Eisner expects the same level of imports in 2018 as in years past, around 3.4 million washing machines. His assumption implies an effective tariff rate of roughly 40 percent, and if international suppliers pass along half the cost of the tariff, Americans could wind up shelling out a premium.
Still, the move is being lauded by U.S.-based appliance manufacturer Whirlpool, which has long lobbied for more protective measures against its Asian rivals.
"This is a victory for American workers and consumers alike," Whirlpool Chairman Jeff Fettig said in a press release Monday. "This announcement caps nearly a decade of litigation and will result in new manufacturing jobs in Ohio, Kentucky, South Carolina and Tennessee."
The company added 200 new full-time positions at its manufacturing plant in Clyde, Ohio, anticipating increased demand following a tariff decision.
Shares of Whirlpool were up 3.7 percent Tuesday.
But Whirlpool's rivals — including South Korean electronics makers Samsung and LG — were disappointed with Trump's decision, arguing that the market should be the ultimate determinant of prices.
"We are very disappointed in this misguided decision, which far exceeds what the expert agency recommended," said LG on Tuesday. "This is a textbook case about how certain companies can game the process to use trade laws to try to accomplish what they can't accomplish in the marketplace."