American small and medium-size companies that rely on China are scrambling to adjust their business plans in response to the escalating trade war.Traderead more
Here are the products that stand to be the most affected by China's new tariffs on $75 billion worth of U.S. goods.Marketsread more
The summit comes amid fears over a global economic slowdown, and U.S. tensions over trade allies, Iran and Russia.Politicsread more
The world's second biggest economy is past a point where it cannot ignore its enormous debt anymore, according to an analyst.China Economyread more
Trump does have some powerful tools that would not require approval from U.S. Congress.Politicsread more
Carl Medlock used to work at Tesla. Now he's one of the few people in the U.S. that can fix the company's original Roadster electric vehicles.Technologyread more
Stocks dropped after Donald Trump ordered that U.S. manufacturers find alternatives to their operations in China.US Marketsread more
As demand for lab monkeys continues to rise, U.S. scientists are reporting delays in research projects because they can't obtain enough animals, according to the National...Politicsread more
The European Union will respond in kind if the U.S. imposes tariffs on France over digital tax plan, EU chief Donald Tusk told G-7.Technologyread more
Trump said he will raise tariffs on $250 billion in Chinese goods to 30% and hike duties on another $300 billion in products to 15%.Politicsread more
China said on Saturday it strongly opposes Washington's decision to levy additional tariffs on $550 billion worth of Chinese goods and warned the United States of consequences...Politicsread more
Albertsons is looking to partner with consumer brands with a new service aimed at improving their digital advertising.
The owner of Safeway and Shaw's is launching a new initiative with Quotient Technology to provide feedback on the impact of brands' digital ads on sales in Albertsons stores. The platform, Albertsons Performance Media, will use shopping data to help brands better target their ads.
Those promotions will be placed across all sites and apps where digital ads are served and will not be restricted to pages relating to Albertsons.
The move comes as consumer companies and retailers alike are seeking ways to reach shoppers outside store walls. Meantime, Amazon's acquisition of Whole Foods has created the potential to combine data and grocery shopping in a way the industry has not yet seen.
Still, with change comes uncertainty, and it is not always clear which digital advertisements are effective. Procter & Gamble famously cut $140 million in digital advertising with little material impact on sales.
Still, Narayan Iyengar, senior vice president of digital and e-commerce at Albertsons, said the company's new offering stands apart by its ability to get direct feedback on whether digital ads are working.
"Time spent on screen is not going away, ... and it stands to reason you want to reach your customer where they are," Iyengar said.
"The biggest problem has always been how do you measure and how do you attribute sales to additional ads. With this data measurement, you can be way more effective with your digital spend."
Albertsons, which has been piloting the efforts with major brands, says return on the investment so far has proven three times the average of similar efforts. It has signed up more than 60 consumer companies for the program.
More broadly, the program comes as Albertsons pushes further into digital and e-commerce. Last summer, it acquired meal kit company Plated, which it has been introducing to Albertsons stores. It has also been expanding its partnership with delivery service Instacart, with plans to roll out the service to 1,800 stores across the country by mid-March.
The backdrop of those efforts, of course, come as Amazon pushes further into grocery, propelled by its acquisition of Whole Foods. The online retail giant launched its automated grocery store earlier this month.
Albertsons was formed by private equity firm Cerberus and a consortium of investors in 2006. It merged with the grocer Safeway in 2015.