Deals and IPOs

CBS and Viacom boards form exploratory committees and hire bankers to mull a deal

Key Points
  • CBS and Viacom said their boards have formed special committees to explore a merger.
  • CBS and Viacom have held talks in the past but abandoned them in late 2016.
CBS and Viacom launch committees to consider merger
CBS and Viacom launch committees to consider merger

CBS and Viacom are nearer to officially starting talks on reuniting.

The companies said in separate statements Thursday that their boards have formed exploratory committees to mull a deal. Viacom said it has hired outside legal advisers and will hire bankers.

Statements from both companies said, "There can be no assurance that this process will result in a transaction or on what terms any transaction may occur." They also said they wouldn't comment further, "until the process is completed."

A combination of the two, which were split more than a decade ago by the media mogul Sumner Redstone, is being orchestrated by his daughter Shari. It would combine CBS's broadcast television network with Viacom's cable channels and film studio amid a big shakeup in the industry.

Leslie Moonves, Chairman and CEO of CBS Corporation (l) and Shari Redstone Vice Chairperson of Viacom.
CNBC | Getty Images

The Redstones control both CBS, which has a market value of $22 billion, and Viacom, $13 billion, through their privately held National Amusements. An earlier effort to combine the two was abandoned a little more than a year ago.

In its own statement, National Amusements said it "supports the processes announced by CBS and Viacom to evaluate a combination of the two companies, which we believe has the potential to drive significant, long-term shareholder value. National Amusements does not currently intend to make any further comments regarding the process."

CBS shares rose 2.2 percent on Thursday, while shares of Viacom closed down 0.6 percent.