South Korea's Olympic bet is unlikely to pay off, economics professor says

  • Pyeongchang has already racked up a $13 billion bill for the Winter Olympics this year, said Andrew Zimbalist, a professor of economics.
  • According to Zimbalist, Pyeongchang will lose over $10 billion on the games, and the only way to "justify that kind of a terrible balance" is if the event sufficiently promotes tourism, trade or foreign investments in the long run.

Pyeongchang has already racked up a $13 billion bill for the Winter Olympics this year, and that mean bad news for South Korea given lukewarm ticket sales, said Andrew Zimbalist, a professor of economics.

Smith College's Zimbalist said the only way to justify such a massive investment was to ensure returns are seen in the long run. But that hasn't been the case for most cities that have hosted the Winter Games, according to him.

Speaking to CNBC on "Squawkbox," he said: "At the end of the day, they've spent $13 billion and they'll get back about $2.5 billion. The only way you can justify that kind of a terrible balance is if, in the long run, it's going to promote tourism, promote trade and promote foreign investments."

"There's no evidence from other Olympics that that happens," he added.

Workers building a stadium for the Pyeongchang Winter Olympics on October 30, 2017.
Seung-il Ryu | NurPhoto | Getty Images
Workers building a stadium for the Pyeongchang Winter Olympics on October 30, 2017.

Ticket sales are not helping, with only 60 percent sold so far, andthe choice of venue was an issue, the professor said.

"Even with the high-speed rail, [PyeongChang] is close to two hours away from Seoul — and it's a real problem because they've spent $13 billion either building venues or building infrastructure to connect that area to Seoul," Zimbalist said.

"Unless there are a lot of people who are going to be going back and forth between the two areas, the infrastructural investments don't make sense, most of — almost all of — the infrastructural venues and the sport venue investments don't make sense," he added.

The professor also said he was not optimistic about improved Korean Peninsula relations resulting from the Winter Games.

"One of the things that is important to point out is that in 2000, 2004 and 2006 ... South Korea and North Korea had a single team. The fact that they had a single team didn't improve relations between the countries, it didn't make communism or nuclear weapons development go away in North Korea," Zimbalist said.