YouTube is tackling hoaxes and other problems that plague it in much of the developed world, but it's falling short in a booming new market.
In India, fake news, hoaxes and other misleading videos have thrived on Google's video platform with little friction for years. Despite outcries, users and YouTubers say, the Google-owned service has yet to introduce strict discipline on its website.
In late 2016, when the Indian government invalidated much of the cash in circulation in the nation, rumors of new bills containing GPS-tracking microchips began making rounds on YouTube. In a second example months later, a viral video on the platform falsely claimed that France President Emmanuel Macron had, in what would have been a sign of respect in some Indian cultures, touched the feet of India's Prime Minister Narendra Modi.