Dick's Sporting Goods CEO Ed Stack said it's "too early to tell" how the company's decision to pull assault rifles from stores will affect the company's financial performance over the long term, but it won't be good.
"The announcement we made two weeks ago is not going to be positive from a traffic and sales standpoint," Stack told analysts and investors Tuesday during a conference call.
The Pittsburgh-based company was one of the first major retailers to take a firm stance on gun age restrictions, raising the minimum age for purchase to 21, following a deadly Valentine's-Day shooting in Parkland, Florida. Walmart, Kroger and other retailers followed shortly thereafter with similar decisions.
"We were actually surprised at the outpouring of support we received from this," Stack said. But there's also been some pushback.
"Some of those customers that buy firearms [from Dick's] buy other things also," Stack said, and those people might stop shopping at Dick's altogether if they don't agree with the retailer's new policy. "We knew this was going to happen."