Delivering Alpha

Suni Harford

President, UBS Asset Management

Suni Harford joined UBS Asset Management as head of investments in July 2017 and is responsible for driving the investments business forward, working closely with the heads of the underlying investment areas.

Harford was previously at Citigroup, where she worked for 24 years. For nine years there, she was head of markets for North America, with responsibility for sales, trading, origination and research across all fixed-income, currencies, commodities, equities and municipal businesses. Harford was also a member of Citi's Pension Plan Investment Committee and a director on the board of Citibank Canada.

Prior to that, from 2004 to 2008, Harford was Citi's global head of fixed-income strategy and analysis as well as global head of The Yield Book, a wholly-owned subsidiary of Citigroup. She started her Wall Street career at Merrill Lynch & Co. in investment banking.

Harford is a prominent diversity champion, both in the financial services sector and the wider business community, and served as the co-head of Citi Women and on the board of directors of The Forte Foundation, a U.S. nonprofit organization dedicated to increasing the number of women leaders in business. She is also involved with many organizations raising awareness and support for the U.S. veteran community.