The New York Stock Exchange briefly posted a Swiss flag on Tuesday in honor of Spotify's public offering — even though the company is based in Sweden, not Switzerland.
The NYSE acknowledged the flub on Twitter and in a light-hearted statement to CNBC. The error was corrected, and most pictures captured by official photographers show American flags.
"It was a momentary ode to our neutrality in the process of price discovery," a reference to Switzerland's reputation for neutrality in foreign military conflicts. Mixing up Sweden and Switzerland has been publicized as a common irk for citizens of the countries.
As the NYSE implied, the process of price discovery for Spotify's shares has been in the spotlight. The company is not engaging in the traditional roadshow with major investors, which usually helps gauge a more formal baseline price before the stock is offered to the public.
Spotify, which is headquartered in Stockholm, is expected to start trading on Tuesday under the symbol "SPOT."