Lamborghini's new $200,000 SUV is more popular than expected — with one New York dealer saying he expects to sell out of his orders as soon as they arrive.
Brian Miller, President of Manhattan Motorcars, which sells Lamborghini and other luxury brands, said he already has orders for 60 Urus SUVs even though the vehicle doesn't start arriving until December. He said he plans to get about 100 vehicles in total.
"I'm sure they will all be sold," he said in an interview at the New York Auto Show. "It's very popular."
Miller said his average selling price for the Urus, with options and customizations, is around $225,000.
What's even more surprising than the demand for the world's most expensive SUV, however, is who's buying it. Lamborghini CEO Stefano Domenicali said 70% of Urus buyers have never owned a Lamborghini.