Apple told TechCrunch that it plans to release a new Mac Pro computer in 2019 — a desktop computer that will set the tone for the developers and businesses that are critical to the company's future. (The company later confirmed the plan to CNBC.)
In fact, even if the new Mac Pro is one of Apple's least popular computers, it could be one of the most strategically important.
For consumers, Apple's brand is all about sleek, small, quiet and simple. But as Apple looks to double the size of its software and services business and expand in schools and enterprises (Microsoft's turf,) it's vital that Apple has at least one professional product that's a serious workhorse capable of pushing the envelope in augmented and virtual reality, machine learning and other large, intensive industrial projects.
Apple told TechCrunch that a new Mac Pro — a powerful, cylindrical desktop tower that hasn't been updated in years — will finally come next year. The new product will, of course, have much faster performance but will use a new framework that's been optimized around observations by top users who told Apple about common workflow bottlenecks.