Blackstone Executive Vice Chairman Tony James says he's less optimistic now than before that the U.S.-China trade war could be resolved, but even a smaller deal could help...World Economyread more
The massive market transformation this month that some on Wall Street called a "once in a decade opportunity" might have just been a one-off technical move because of taxes.Marketsread more
The Pentagon will deploy U.S. forces to the Middle East on the heels of the attack on Saudi Arabian oil facilities, United States Secretary of Defense Mark Esper announced...Defenseread more
CNBC did a deep dive through the most recent Wall Street research to find stocks that analysts say are underappreciated.Marketsread more
Shares of MasterCard are up 46% this year, and 1120% since 2011, getting a boost from the strong U.S. consumer.Investingread more
CNBC sat in on an "empathy training" at Amazon PillPack's Somerville offices, which is part of new hire orientation.Technologyread more
Trade with China is the 'big unknown' for the Federal Reserve as it decides how best to support the U.S. economy, says Council on Foreign Relations Director of International...Futures Nowread more
Lobbying experts said the visit is likely an attempt to be in lawmakers' ears as they consider legislation that would impact Facebook.Technologyread more
Yardeni Research's Edward Yardeni believes the U.S. economy is picking up steam.Trading Nationread more
Iran's audacious drone and cruise missile attack on Saudi Arabia's oil producing facilities has provided a critical test yet for the Trump administration's foreign policy. A...Politicsread more
As the fight against "fake meat" rages on in the U.S., Silicon Valley-based Impossible Foods is expanding beyond the country.
The food start-up, which manufactures a plant-based burger it calls the "Impossible Burger," is now taking its flagship product to Hong Kong.
Speaking with CNBC's "Squawk Box" on Thursday, Impossible Foods CFO and COO David Lee said the company's mission is to be "everywhere," and Hong Kong was chosen as the first city for the international expansion due to its reputation as a culinary "epicenter."
"It's not just a great place to have great food," Lee said, "it's a place where food trends expand across Asia and has the best chefs in the world."
"We're starting small because we're starting with taste makers so that they can help us build a following," he added, speaking about the company's new partnership with acclaimed chefs May Chow and Uwe Opocensky.
The company has been making waves in the alternative meats industry with the launch of the "Impossible Slider" at the White Castle fast food chain.
"The Impossible Slider, at $1.99, is at a price where everyone can enjoy it," Lee said.
Asked how the company keeps its products at an affordable price point, Lee said the company's production costs are closely associated with the reduced amount of impact its production methods have on the environment.
"When you use 95 percent less land and a quarter of the water, when you produce an eighth of the greenhouse gases," he said, "you create an affordable way to be accessible."
Beyond the need to keep costs down, Lee also articulated the importance of getting the meat eater to "crave your product."
Admitting that he is a meat eater himself, Lee said, "No meat eater is going to be brow-beaten into making a better choice."
"They just got to be given a crave-able, delicious piece of meat that happens to be a better choice," he said.
In Impossible Foods' case, Lee said, the company convinced meat eaters to try its product by leveraging "the great taste makers" trusted by the target audience.
"Don't take our word for it," he said. "Take it from the best chefs, I think, in the world."