Snapchat is launching an updated version of Spectacles, its glasses with an embedded camera, and says its first version of the smart glasses sold over 220,000 units.
That first version also caused the company to take a nearly $40 million write-down in the third quarter due to excess inventory. But instead of scrapping its hardware unit, the company is pressing ahead.
Snap "listened to our customers and our community and incorporated every part of their feedback," said Mark Randall, Snapchat's vice president of hardware.
The new version costs $150 — $20 more than the prior version. They come in three new colors (onyx, ruby, and sapphire), are water resistant and can take photos and videos in high definition. Plus the content can be uploaded to your phone to be shared on Snapchat much faster than the previous version.