The Meghan Markle effect has spread to yellow gold jewelry, helping boost United States sales in the first quarter of 2018 with further gains expected, jewelers said.
The first three months of the year were the strongest first quarter for gold jewelry demand in the United States since 2009, according to the World Gold Council. Sellers say that is due in no small part to the public's fascination with American actor Meghan Markle, who was engaged to Britain's Prince Harry last November and who married him in a dazzling ceremony on Saturday.
Meghan, Duchess of Sussex, favors yellow gold. Around that time (of the engagement), we started seeing more sales of yellow gold and the last couple months its increased more," David Borochov, of New York-based R&R Jewelers, said on Thursday.