London, Thursday 14th June 2018 – CNBC, the world's number one business and financial news network, today announced the launch of CNBC Sports, a new editorial franchise that will run across the network's TV and digital platforms.
From today, CNBC will broadcast regular sports news bulletins during its flagship European programmes, Squawk Box Europe and Street Signs. The daily bulletins will be accompanied by increased reporting of the business of sports on-air and online, and will build on CNBC's existing coverage of sports on weekends.
Focussing on the business of sport, CNBC Sports will be fronted by the network's newly appointed sports reporter, Adam Reed.
John Casey, Senior Vice President for International News and Programming, said: "CNBC has an unrivalled reputation in business news delivery and is uniquely placed to report sports news through a business lens. Sport indexes extremely high with our influential and affluent audience and we're looking forward to expanding the franchise beyond weekends into business day."
In addition to regular CNBC Sports programming and its newly launched digital sports homepage, CNBC will also add sporting results and fixtures to its world famous on-screen ticker. For the next month, this will include 2018 FIFA World Cup group fixtures and scores.
ENDS
For more information contact Jonathan Millman, EMEA Communications Executive:
- Millman@cnbc.com
- +44 7788 307 996
About CNBC:
CNBC is the leading global broadcaster of live business and financial news and information, reporting directly from the major financial markets around the globe with regional headquarters Singapore, Abu Dhabi, London and New York. The TV channel is available in more than 410 million homes worldwide.
CNBC.com is the preeminent financial news source on the web, featuring an unprecedented amount of video, real-time market analysis, web-exclusive live video and analytical financial tools.
CNBC is a division of NBCUniversal. For more information, visit www.cnbc.com.