In fact, one of IPG's agencies, Magna, just upped its projection for global ad growth this year from 5.2 percent to 6.4 percent, thanks to the increase in ad revenue Facebook and Google reported in the first quarter — and despite ongoing questions about brand safety and data privacy.
As for the consolidation in the media industry, with AT&T completing its acquisition of Time Warner, Roth says the opportunity of these combined companies to have better insights to target consumers is better for his agencies and their clients.
Against the backdrop of the market decline on concerns about a trade war, Roth says "our industry typically follows GDP," though he would recommend that his clients spend more during a pullback to gain share with their clients.
Here in Cannes, Roth is hosting a breakfast with Gloria Steinem and #MeToo founder Tarna Burke on diversity, a topic that has been in focus for Roth for a number of years.
"We're representing particular consumers. If we don't represent them we aren't doing our job and we can't do that if we are all white men."
Roth's compensation and the compensation of the CEOs that report to him are tied to diversity metrics. "There's no question there is a correlation between a diverse business environment and results."