Instagram launched a new service and app called Instagram TV on Wednesday.
IGTV is sort of an attack on YouTube and lets people upload and view video clips up to 60 minutes long.
I just installed it, so here's a quick look at what it's like.
That's pretty much all there is to it right now. It seems like a good place to waste some time if you're into following certain celebrities or channels.
It's not really my cup of tea — I didn't see anything that held my attention for very long, but maybe it will get better as people upload better original videos. It might be cool to see a 30-minute TV show exclusively on Instagram TV one day, for example.