You may remember the scene from the 1976 movie Rocky, when the boxing hero Rocky Balboa, played by Sylvester Stallone, dragged himself out of bed and downed a glassful of raw eggs in his quest for greatness. Raw eggs might be an excellent source of muscle-building protein, fats and micronutrients to fuel the body, but not the best choice for many reasons, least of which is their slimy consistency.
Fast-forward 40 years to 2016, when football hero Tom Brady launched his line of vegan snacks, TB12 Snacks. That's when Andy Levitt, founder of the Boston-based vegan meal kit company Purple Carrot, sat up and took notice. "I reached out to them [Brady's company] and found a quick alignment between our mission and values and theirs," Levitt said. "Tom is doing such incredible things on the football field; it made sense to leverage his hero status as a model for nutrition."
A partnership was forged in 2017, and Purple Carrot launched TB12 Performance Meals, consisting of protein-rich plant-based foods, with an emphasis on vegetables (except nightshades like potatoes, peppers, eggplant and tomatoes), whole grains, fruits, nuts, seeds, beans and other plant foods. For some, the alkaloids from nightshades promotes inflammation in the body. The meals are gluten-free and lower in soy than Purple Carrot's original line of plant-based meals.