Amazon may be in second place, but it has the better odds to cross the finish line first, two market watchers contend.
“I’m going with Amazon here. I think Amazon is firing on all cylinders,” Bill Baruch, president of Blue Line Futures, told CNBC’s “Trading Nation” on Wednesday.
Amazon’s outperformance in its Web Services and Prime business segments has Baruch feeling bullish. Its recent Prime Day, which acts as a de facto sign-up event for subscription-only services, was its biggest ever, according to the company. Amazon said it had more new Prime memberships on Monday than any other day in its history.
“Ultimately this is also more technical for me,” said Baruch. “The path of least resistance is higher. Then, ultimately too, with Apple you have the June highs that that faces.”
Amazon reached a new intraday high Wednesday, its best level stretching all the way back to its IPO in mid-1997. Apple last reached a record on June 7 – it has since pulled back about 2 percent.
“On top of that as well, who can deliver good news first? You’re looking at Amazon delivering earnings next week compared to the week after for Apple,” added Baruch.
Amazon is slated to report earnings on July 26. Apple will release its own earnings on July 31.
As for their balance sheets, Apple comes out ahead, said Boris Schlossberg, managing director of FX strategy at BK Asset Management. But Amazon trades on more than its financials, he added.
“Amazon has a much stronger narrative,” Schlossberg said on Wednesday’s “Trading Nation.” “If their earnings come in strong and everything looks very positive for the quarter going forward in terms of growth, I think Amazon is the one that reaches that target first because investors are actually much more excited about Amazon’s business model.”
Apple would have to reach $203.45 a share to get to $1 trillion, another 7 percent increase from current levels. Amazon would have to climb another 11.8 percent to get to $2,060.89.