Disney could snap its best winning streak in five years, but some say the rally could continue

Disney’s magical rally is under threat Friday as its stock moves lower for the first time in ten sessions. Some still see further upside from here.

The charts look bullish to Craig Johnson, chief market technician at Piper Jaffray.

“Look at a weekly chart. You’re making what we define as a nice ascending triangle, which is a continuation pattern, and usually these kinds of patterns resolve themselves in the direction of the preceding trend,” Johnson explained on CNBC’s “Trading Nation” on Thursday.

An ascending triangle pattern, a common bullish signal among technical analysts, is formed by linking two trend lines – the first measures a level of resistance and the second a series of higher lows.

“In Disney’s case I would expect the stock to continue to proceed higher, and I can actually see, based on the size of the setup, I move into about $140, $145-ish-type range. So still meaningful upside from these levels,” said Johnson.

A move up to $140 represents a massive 25 percent increase from current levels.

The options market is also suggesting a bullish bias among investors, according to Stacey Gilbert, market strategist at Susquehanna.

“We’re also seeing activity where investors are buying upside calls across Disney options, and it’s not just one maturity. It’s several of them,” Gilbert said on Thursday’s “Trading Nation.” “The focus tends to be around that $120 strike.”

However, the expensive cost of options is above average, adds Gilbert, meaning there might still be some volatility expected in the stock.

“We look at spreading out the options given the volatility levels where they are,” suggests Gilbert. “So maybe buying one call and selling a higher call strike to get that upside exposure but reduce some of that volatility risk.”

Disney ended Thursday's session with its ninth straight day of gains, a streak not seen since September 2013.

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Trading Nation is a multimedia financial news program that shows investors and traders how to use the news of the day to their advantage. This is where experts from across the financial world – including macro strategists, technical analysts, stock-pickers, and traders who specialize in options, currencies, and fixed income – come together to find the best ways to capitalize on recent developments in the market. Trading Nation: Where headlines become opportunities.

Michael Santoli

Michael Santoli joined CNBC in October 2015 as a Senior Markets Commentator, based at the network's Global Headquarters in Englewood Cliffs, N.J.  Santoli brings his extensive markets expertise to CNBC's Business Day programming, with a regular appearance on CNBC's Closing Bell (M-F, 3PM-5PM ET). In addition, he contributes to CNBC and CNBC PRO, writing regular articles and creating original digital videos.

Previously, Santoli was a Senior Columnist at Yahoo Finance, where he wrote analysis and commentary on the stock market, corporate news and the economy. He also appeared on Yahoo Finance video programs, where he offered insights on the most important business stories of the day, and was a regular contributor to CNBC and other networks.

Follow Michael Santoli on Twitter @michaelsantoli

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