It is the most visible, most effective and most mundane marketing tool in all of real estate. The "for sale" sign. And it hasn't changed in more than a century, until now.
Compass brokerage, a new kid on the real estate block, is ready to disrupt the sign with a new, high-tech, interactive, "smart" model soon to be available to all of its approximately 5,000 agents.
"When we think about the 40 million people a year that move, this is one of the most recognizable symbols of our agents, and we heard from them that they wanted it to be better," said Matthew Spangler, chief creative officer at Compass and chief designer of the new sign. "We wanted to really consider creating the ecosystem that makes Compass so powerful, which is the combination of data and software and hardware that can help really deliver something of value for our agents and their clients."