— This is the script of CNBC's news report for China's CCTV on August 7, 2018, Tuesday.
INDRA NOOYI is considered one of the best businesswomen in the world. After graduating from Yale University's business school in 1980 and after serving at companies such as Boston Consulting, Motorola, and ABB in Switzerland, in 1994, at the invitation of the CEO of PepsiCo, INDRA NOOYI joined PepsiCo, become the Chief Strategy Officer.
After that, INDRA NOOYI spent 24 years at PepsiCo, including 12 years as CEO. Her leadership skills are obvious to all. In 2006, INDRA NOOYI won the first place in Fortune Magazine's "Top 50 American Business Women", "Wall Street Journal", the world's 50 most noteworthy business women, and ranked second in the "Forbes Power Women's List". No. 28. After that, in 2008, she was named one of the "Best Leaders in the United States" by US News and World Report.
Behind these honors is the performance of PepsiCo in her tenure. During INDRA NOOYI's tenure as CEO, PepsiCo's shareholder return from the end of 2006 to the end of 2017 was 162%, and revenue increased by 80%. In addition to increasing the company's catering brands, including Pizza Hut, KFC and TacoBell,
She also recommended that the company invest heavily in research and development, and develop market development at the design and e-commerce level.It turns out that such a strategy is also very far-sighted. For example, PepsiCo's e-commerce business generated $1 billion in sales last year. At the same time, reviewing INDRA NOOYI's contribution to PepsiCo, there are two points that I want to talk about separately. The first is the strategy for China and other international markets.
For a long time, PepsiCo's ace products, Pepsi Cola faced the fierce competition from Coca-Cola. In order to increase sales in the international market, PepsiCo has carried out a series of brand building efforts, including changing packaging, tapping the potential of the international market, and focusing on localization.
[INDRA NOOYI] "I think PepsiCo has a more sustainable bottomup business model. It's not really a race with them. It's really... what can we as a great food and beverage company do in China, for China, with China. That's really what we focused on."
The emphasis on the international market has made PepsiCo's international market continue to be a great contribution for its performance growth. This year, Pepsi achieved 7% organic revenue growth in Europe and sub-Saharan Africa in the second quarter, and 6% organic revenue growth in Asia, Middle East and North Africa. The second point is the important change that she made to PepsiCo. She led the creation of the "destination performance" , which enabled the company to provide more nutritional products, reduce the impact on the environment, and promote the development of the community. This became the first business leader to embed sustainability and social responsibility into the company's image. At the same time, those actions also paved the way for PepsiCo's corporate culture of "returning to society while achieving good performance".
[INDRA NOOYI] "What began as an aspiration to create a good company - good ethically and good commercially, is yielding a more lasting impact than we ever could have imagined. I couldn't be prouder of PepsiCo and the associates who bring Performance with Purpose to life every single day."
When INDRA NOOYI took in charge, PepsiCo not only improved the transition from beverage companies to the global health food and beverage giants, but also established a foothold in developing countries to lay the foundation for long-term growth, and that will be the most precious treasure she reserved for PepsiCo.