The Edge

The new faces of the $2 trillion fashion industry are not real  

The next wave of models is made of ones and zeros — and we are not talking...

The fashion industry is worth over $2 trillion, according to a study by McKinsey & Company.  Some day soon, virtual models may be getting a piece of that pie. Shudu and Miquela are two virtual models with huge social media followings. Watch the video above to find out why brands and retailers may be warming up to the idea of digital ambassadors.