People pointlessly burn their own Nike gear in response to Kaepernick ad

Charles Curtis

Nike used Labor Day to reveal a new "Just Do It" ad campaign featuring Colin Kaepernick, with a tagline that read "Believe in something. Even if it means sacrificing everything."

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The response from those critical of Nike and Kaepernick was trending on Twitter early Tuesday morning with #NikeBoycott. And there are already videos and photos of people burning and destroying Nike apparel:

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There's this idea about what to do with everything being destroyed instead:

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