People pointlessly burn their own Nike gear in response to Kaepernick ad

Nike used Labor Day to reveal a new "Just Do It" ad campaign featuring Colin Kaepernick, with a tagline that read "Believe in something. Even if it means sacrificing everything."

The response from those critical of Nike and Kaepernick was trending on Twitter early Tuesday morning with #NikeBoycott. And there are already videos and photos of people burning and destroying Nike apparel:

There's this idea about what to do with everything being destroyed instead:

More from USA Today:
Steve Bannon calls 'New Yorker' editor 'gutless' for disinviting him from festival
Geoffrey Owens of 'The Cosby Show': 'No one should feel sorry for me' for Trader Joe's job
Big & Rich singer urges Nike boycott over Colin Kaepernick ad: 'Reebok, here we come'