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People pointlessly burn their own Nike gear in response to Kaepernick ad

Charles Curtis
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Key Points
  • Nike shares fall Tuesday after the company revealed a new ad campaign featuring Colin Kaepernick.
  • The news of Kaepernick, who in 2016 decided not to stand for the national anthem to protest racial injustice, becoming the face of Nike marketing sparked some backlash from consumers on social media.
  • #NikeBoycott is trending on Twitter, with some people saying they were going to burn their Nike sneakers.