Top Stories
Top Stories
Entertainment

Netflix ties longtime Emmy darling HBO in total wins

Key Points
  • Streaming service Netflix and premium cable channel HBO battled to a tie at Monday's Emmy awards ceremony, with each taking home 23 of the television industry's top honors, though HBO scored the prestigious best drama prize.
  • The result underscored the rise of Netflix in Hollywood, which matched HBO's total just five years after starting a big push into original programming. Before Monday, HBO had won the most Emmys of any single network for 16 straight years.
  • The wins give networks and streaming services bragging rights to use in marketing to try to make their shows stand out in a crowded TV landscape where hundreds of scripted shows, reality series and other programming fight for viewers.
Claire Foy speaks onstage after winning an Emmy for Lead actress in a drama series during the 70th Emmy Awards at the Microsoft Theatre in Los Angeles, California on September 17, 2018. 
Robyn Beck | AFP | Getty Images

Streaming service Netflix and premium cable channel HBO battled to a tie at Monday's Emmy awards ceremony, with each taking home 23 of the television industry's top honors, though HBO scored the prestigious best drama prize.

The result underscored the rise of Netflix in Hollywood, which matched HBO's total just five years after starting a big push into original programming. Before Monday, HBO had won the most Emmys of any single network for 16 straight years.

Peter Dinklage poses with the Outstanding Supporting Actor for a Drama Series for 'Game of Thrones' during to the 70th Annual Primetime Emmy Awards held at the Microsoft Theater on September 17, 2018.
Kevork Djansezian | NBC | NBCU Photo Bank via Getty Images

This year, HBO's fantasy series "Game of Thrones" won the best drama honor for a third time and was the most-honored show with nine awards in total.

Best comedy went to "The Marvelous Mrs. Maisel" on Amazon Prime Video. It marked the first time a streaming service had won in the category. The show collected eight trophies overall.

The wins give networks and streaming services bragging rights to use in marketing to try to make their shows stand out in a crowded TV landscape where hundreds of scripted shows, reality series and other programming fight for viewers.

VIDEO3:1903:19
Analyst on Netflix locking down talent

For Amazon, Hollywood awards also draw people to online shopping, according to Jeff Bezos, chief executive of the online retailer. "When we win a Golden Globe, it helps us sell more shoes," Bezos said at an industry conference in 2016.

The Emmy battle between HBO and Netflix has raged since 2013 when Netflix launched "House of Cards," a political thriller that established it as a home for top-quality TV programming. HBO, now owned by AT&T, had long dominated that space with acclaimed series such as "The Sopranos" and "Sex and the City."

Netflix's trophies on Monday included five for historical drama "The Crown," including best drama actress Claire Foy, four for "Black Mirror," and three for limited series "Godless."

"Thank you to Netflix for your support of artists," Jeff Daniels, a supporting actor winner for "Godless," said as he accepted his award.

HBO's "Westworld" landed four awards and "Barry" won three.

John Oliver, winner of best variety talk series for his weekly HBO show "Last Week Tonight," applauded the network for its backing. "They have been incredible, whether we wanted to do a story about trade policy or about Russell Crowe's jock strap."

Behind HBO and Netflix, Comcast's NBC finished with 16 Emmys for shows including "Saturday Night Live" and "Jesus Christ Superstar Live in Concert," followed by 21st Century Fox's FX with 12.

Disclosure: Comcast is the parent company of NBC and CNBC.

Next Article
Tech Drivers

One-quarter of Netflix subscribers may drop streaming video service if it runs ads

Key Points
  • Netflix is testing ads that would promote its growing lineup of original content, as many as 700 new shows on which it is spending an estimated $8 billion this year.
  • A significant number of consumers say they would drop the video streaming service if it adopts ads more broadly, according to a study, and lowering the subscription price to offset ads would only convince a minority of those subscribers to stay.
  • Netflix subscribers are willing to accept more price increases for an ad-free service.