Procter & Gamble (P&G) has won an outstanding commercial Emmy award for an ad called "The Talk," about black parents telling their children about prejudice.
It beat shortlisted entries from Monica Lewinsky's anti-bullying campaign, Amazon's Alexa, and an iPhone campaign, as well as another P&G commercial for Tide detergent.
In "The Talk," an ad made for "My Black Is Beautiful," a campaign group that started within P&G, parents are shown in different eras talking to their children about the experiences they may have of racism. In one, a woman tells her son in the playground: "There are some people who think you don't deserve the same privileges just because of what you look like. It's not fair."