Chrissy Teigen launches Target housewares collection

The Business Journals
Anne Stych, Biz Women
Chrissy Teigen attends Build at Build Studio on September 19, 2018 in New York City. 
Theo Wargo | Getty Images

TV host, model, social media star and cookbook author Chrissy Teigen will add domestic lifestyle influencer to her resume when she debuts a cookware collection at Target later this month.

The Cravings by Chrissy Teigen collection will feature "all the essentials that Chrissy uses to prep, cook and serve up her favorite recipes," the company said in a statement, including a cast iron Dutch oven, serveware, cutlery and glassware.

Items in the 40-piece collection range in price from $4 to $140 (for 12-piece cookware set).

See the Instagram post here. 

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Target will also feature an exclusive edition of "Cravings: Hungry for More," the follow-up to Teigen's bestselling cookbook "Cravings: Recipes for All the Food You Want to Eat." The exclusive version of "Hungry for More" will be available in Target stores and online Wednesday, Sept. 18, which is also the widespread release date.

Mark Tritton, Target executive vice president and chief merchandising officer, noted that Teigen's first modeling job was for a Target catalog.

"When we learned she was launching her own kitchen and tabletop line, we both knew it would be right at home at Target," he said.

Teigen said the pieces in the housewares collection are "timeless but have character."

In late June, Teigen, known for her social media influence, encouraged her followers on Instagram to pre-order "Cravings: Hungry for More," and later posted that that although the cookbook was still in the pre-order stage, it was already a bestseller.

When the host of "Lip Sync Battle" on the Paramount Network announced to her 10 million followers on Snap in March that she would stop using the platform because an update made it difficult for people to find her, among other reasons, the company's stock fell 3 percent.

Recipes in the new cookbook include Grilled Pork Banh Mi Sandwiches, Butternut & Pomegranate Salad, and Everything Bagel Cream Cheese Breakfast Bake, and said in a statement that her favorite recipe was for corn fritters and hot honey. Teigen said many of the dishes were "Luna approved" by her 2-year-old daughter.