The visual search will allow Snapchat users to point the app's camera at an item and quickly find it on Amazon and buy it straight from the social-messaging app, the company said in a blog post on Monday. The new feature will be first made available to a small percentage of Snapchat users, the company said.
"It's super easy to use. Simply point your Snapchat camera at a physical product or barcode, and press and hold on the camera screen to get started," Snap said.
The stock jumped about 3 percent on the news, and is now up up a little less than 1 percent on the day.
Snap's stock is down more than 35 percent since the start of 2018.