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Netflix to let viewers pick how TV episodes and movies will end

Key Points
  • Netflix will now allow users to choose how a TV episode or movie will end as it pushes further into Interactive TV. 
  • The first project of the new lineup is expected to be released by the end of this year. 
Fans gather at the Netflix booth at a trade show.
Mike Blake | Reuters

Streaming giant Netflix will now allow users to choose how a TV episode or movie will end as it pushes further into Interactive TV, Bloomberg reported on Monday.

The Los Gatos, California-based company is developing specials that will let its users decide the next storyline, Bloomberg said citing people familiar with the matter.

Netflix had earlier released the animated program "Puss in Book" where viewers could choose alternate endings of the same show.

The first project of the new lineup is expected to be released by the end of this year, and Netflix's popular sci-fi show "Black Mirror" will feature an episode under this project.

Netflix was not immediately available for comments.

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Media

Comcast buys more than 30 percent of Sky shares after auction win over Fox

Key Points
  • Comcast now owns a total of almost 516 million shares of Sky, according to an official statement from the London Stock Exchange.
  • It says it will continue to make further purchases of Sky shares at a price of £17.28 ($22.60) per share.