A deal would signal a shift for SoftBank, which runs the world's biggest private equity fund and has concentrated its ownership of late-stage startups in minority stakes, as it seeks attractive targets for its huge pool of capital.
SoftBank shares fell 5.4 percent and suffered their biggest one-day drop in nearly two years on Wednesday partly on concerns about the prospects of eight-year-old WeWork whose outlook is tied closely to the ups and downs of the real estate market. Recent technology sector weakness also weighed on SoftBank's shares, traders said.
The source told Reuters that pricing and other details of the WeWork investment have yet to be firmed up, adding it was not a done deal. A second source also said SoftBank is in talks about a major new investment in WeWork.
The Wall Street Journal reported earlier that SoftBank's investment could be between $15 billion and $20 billion and would likely come from SoftBank's Vision Fund. A smaller SoftBank investment under discussion earlier in the year valued WeWork at up to $40 billion, the Journal reported in June.
WeWork and SoftBank declined to comment. The sources spoke on the condition of anonymity as the details of the talks were private.
SoftBank and its giant Vision Fund invested $4.4 billion in WeWork last year and the Japanese company holds two board seats.
With SoftBank having little trouble raising funds, its main concern is finding assets that it believes can earn an attractive enough return, said Chris Lane, a Hong Kong-based analyst at Sanford C. Bernstein.
"The beauty of WeWork as a business is because they're trying to go global and they're moving quite fast they can absorb that capital," he said.
WeWork's business is growing rapidly, with second-quarter sales more than doubling from a year earlier. In September it surpassed JPMorgan, the biggest U.S. bank, as the largest tenant of Manhattan office space, highlighting growing demand for flexible leases.