It's a windowless room, packed with about two dozen desks, a half-dozen screens showing TV news and Twitter feeds and even more monitors lining the walls tracking trends in Facebook user behavior.
This is Facebook's first ever "war room," designed to prevent election manipulation by improving data-sharing across the company and enabling quick decision-making. This roughly 900-square-foot room, which Facebook recently showed to journalists, is a visual representation of the company's commitment to dramatically improving communication and security ahead of the Nov. 6 U.S. midterms.
This demonstration of Facebook's internal efforts comes after a long string of security breaches and privacy hacks, going back to Russian manipulation of the 2016 presidential elections. Since the revelation of the Cambridge Analytica privacy scandal in March, Facebook shares have fallen 14 percent. Now, the social-media giant is pulling out all the stops to prevent another debacle and more negative headlines.
With less than three weeks before the U.S. election, and even less time ahead of the Oct. 28 runoff for the Brazilian presidential election, this room is the hub for Facebook's work to identify the spread of fake news and quickly shut it down. The company says its current combination of technology and 20,000 employees focused on safety and security would have blocked the Russian manipulation of the 2016 election.