Ford, which is wrestling with slowing sales and a stock price at its lowest level in nine years, is trying to overhaul its image and juice its sales with a new ad campaign.
"Breaking Bad" star Bryan Cranston anchors the new "Built Ford Proud" ad campaign that kicks off with a series of television commercials set to air during college football games this weekend.
"Talk doesn't get things done, building does ... like we have for the last 115 years," Cranston says against a variety of scenes that poke fun at today's high-tech visionaries while touching on the company's historical American roots and "Built Ford Tough" slogan of past campaigns. "Let the other guys keep dreaming about the future. We'll be the ones building it."