The biggest U.S. gasoline price surge in years is running out of steam just in time for the start of the summer driving season.Energyread more
Stocks rose on Friday, but notched weekly losses as investors worried the U.S.-China trade war is hurting economic growth.US Marketsread more
The combination of mounting recession fears, bets on a more cautious Fed and a regular uptick in market volatility could spell more losses.Marketsread more
The therapy, Zolgensma, is a one-time treatment for spinal muscular atrophy — a muscle-wasting disease and leading genetic cause of infant mortality, affecting 1 in every...Biotech and Pharmaceuticalsread more
SpaceX has raised just over $1 billion in financing since the beginning of the year.Investing in Spaceread more
An analyst for Ark Invest, which has a major investment in Tesla, says recent drastic price-target cuts by others on Wall Street are missing the big picture.Investingread more
A federal judge in California has blocked President Donald Trump from building sections of his long-sought border wall with money secured under his declaration of a national...Politicsread more
Former Foreign Minister Boris Johnson is seen as the bookmaker's favorite to succeed outgoing Prime Minister Theresa May.Europe Politicsread more
The race is underway to find a vaccine that can control African swine fever, a highly contagious and deadly viral infection ravaging China's hog population. There is currently...Agricultureread more
Apple bought Tueo Health, which was developing tech to help parents monitor asthma symptoms in children, using a mobile app and commercial breathing sensors.Technologyread more
Ford, which is wrestling with slowing sales and a stock price at its lowest level in nine years, is trying to overhaul its image and juice its sales with a new ad campaign.
"Breaking Bad" star Bryan Cranston anchors the new "Built Ford Proud" ad campaign that kicks off with a series of television commercials set to air during college football games this weekend.
"Talk doesn't get things done, building does ... like we have for the last 115 years," Cranston says against a variety of scenes that poke fun at today's high-tech visionaries while touching on the company's historical American roots and "Built Ford Tough" slogan of past campaigns. "Let the other guys keep dreaming about the future. We'll be the ones building it."
The ads come at a crucial time for Ford. Its overall U.S. sales are down 2.4 percent this year and Ford brand sales have fallen 11.3 percent. By comparison, it's being outperformed by the rest of the auto industry's sales, which are down by an average of less than 1 percent. GM's sales are down 1.2 percent this year and Fiat Chrysler's are up 6.4 percent. Morgan Stanley analyst Adam Jonas downgraded Ford's stock Friday, saying its earnings and cash flow are under pressure and its dividend is at risk.
"Every Ford employee I know comes to work each day proud to drive a Ford vehicle and to build great products, services and experiences for our customers," Joy Falotico, Ford group vice president and chief marketing officer, said in a statement. "That's at the heart of this campaign."
For years, Ford's tag line, "Built Ford Tough" has been an effective and memorable marketing slogan. But with sales lagging and the company preparing to launch a number of new vehicles including an all-new mid-size pickup truck, Ford decided it was time to refresh its image. Over the next two years, Ford plans to replace three-quarters of its lineup of vehicles and start phasing out many of the cars it currently sells.
"This is a big step in the right direction for Ford's marketing," said Jeremy Acevedo, manager of industry analysis for the auto website Edmunds.com. "It gives the company a voice to the sweeping changes it has planned."
He called it a "breath of fresh air for the dealers, especially given the aging lineup of cars and trucks in showrooms."
While the new ad campaign will be welcomed by Ford dealers, it's unclear the marketing move will do much to change how investors view Ford shares. The stock is down 30 percent since June and hovers at its lowest level since 2009.
At the heart of the sell-off is mounting questions on Wall Street about Ford's plans to restructure its operations. In a research note to clients earlier this week, Consumer Edge analyst Jamie Albertine wrote, "We remain concerned about the lack of detail supporting management's vision for the company."
Ford is scheduled to report third quarter earnings after the bell on Wednesday.
Questions? Comments? .