CNBC News Releases


Facebook separates Workplace from main Facebook site to appease business customers

Salvador Rodriguez

  • Workplace by Facebook, the company's enterprise business, is moving onto a website domain separate from in an effort to build trust with customers and build its brand.
  • The Workplace by Facebook unit informed Walmart, a top customer, of the domain change the day Facebook disclosed a security breach that impacted millions of consumers.
  • Workplace by Facebook expects to begin using the new domain for its customers in 2019.

On September 28, the day that Facebook disclosed a security breachimpacting millions of its users, the head of the company's upstart enterprise business reached out to Walmart, a top customer, to assure it that its data had not been exposed.

Walmart is a customer of Workplace by Facebook, a work version of the social network that companies pay for so their employees can communicate using Facebook-style features, such as private messaging, news feed posts and live streams. The service, which competes with Slack and other enterprise communications services, is used by 30,000 organizations, including Starbucks and Chevron, according to the most figures Facebook shared in October 2017.

In the September 28 communication, Julien Codorniou, the head of Workplace by Facebook, assured Clay Johnson, the enterprise chief information officer of Walmart, that steps were being taken to further separate Facebook's enterprise business from its consumer services. Facebook told the company it was soon giving the Workplace by Facebook service its own web domain, according to Walmart vice president Joe Park.

"The assurances we got were that data resides outside the consumer version of Facebook, and it's starting from the top to bottom, where they'll even change the domain name to reflect that," Park said.

The new domain,, is now live as a marketing website. It is expected to go into use as a landing page for Workplace by Facebook customers sometime in 2019, Luke Taylor, product manager for Workplace by Facebook, told CNBC on Wednesday.

The domain change comes as some Workplace by Facebook customers have previously expressed concern about the fact that the enterprise tool is hosted on the same domain as Facebook's consumer business, Taylor said. The company has been informing clients about the domain shift one-on-one.

"We have been in a position where even though we are separate from them, it's a bit difficult to have that story when we are hosted on the domain," Taylor told CNBC. "This is something that we want to do from a brand point of view but also something that I think gives our customers more trust in the product itself."

The company expects to start using the domain with new customers at first and then help existing clients migrate over, Taylor said.

"We'll be working with our customers to make sure that they migrate at a pace that makes sense for them," Taylor said.

"When you look at the Oculuses, Instagrams and even the Facebooks of the world, they all have their own domains and their own brand identity," Taylor said. "As we've seen our growth increase so rapidly and our traction in the market increase, we just felt it was exactly the right time to step forward with our own brand."

About CNBC:

With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, and CNBC World, CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information 410 million homes worldwide, including more than 90 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network's 15 live hours a day of business programming in North America (weekdays from 4:00 a.m. - 7:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC at night features a mix of new reality programming, CNBC's highly successful series produced exclusively for CNBC and a number of distinctive in-house documentaries.

CNBC Digital delivers more than 52 million multi-platform unique visitors each month. provides real-time financial market news and information to CNBC's investor audience. CNBC Make It is a digital destination focused on making you smarter about how you earn, save and spend your money by zeroing in on careers, leadership, entrepreneurship and personal finance.

CNBC has a vast portfolio of digital products, offering CNBC content to a variety of platforms such as:; CNBC PRO, a premium service that provides in-depth access to Wall Street; a suite of CNBC mobile apps for iOS and Android devices; Amazon Alexa, Google Assistant and Apple Siri voice interfaces; and streaming services including Apple TV, Roku, Amazon Fire TV, Android TV and Samsung Smart TVs. To learn more, visit

Members of the media can receive more information about CNBC and its programming on the NBCUniversal Media Village Web site at For more information about NBCUniversal, please visit