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ENGLEWOOD CLIFFS, N.J., November 1, 2018 – CNBC Digital delivered its largest number of unique visitors in October, nearly tripling its audience from two years ago. October also marked its 25th consecutive month of double-digit year-over-year unique visitor growth*.
"With markets in turmoil, people turned to CNBC Digital's markets coverage to understand what was happening," said Jay Yarow, Senior Vice President and Executive Editor, CNBC Digital. "The market uncertainty fueled our big month. It reinforces what we know about investors, business leaders and the world at large – they rely heavily on CNBC to provide them with the latest news and information so they can make smart financial decisions."
The month also saw multiple site verticals reaching all-time highs. According to Adobe Analytics, Make It was the top performing section, up 67% year-over-year, and had the largest audience for a section ever. Personal Finance also had its best month ever, up 266% year-over-year. Politics reached a record number, growing 136% year-over-year. Additionally, the site's Markets section had its best month since February, up 114% year-over-year*.
CNBC Digital also broke records for video starts on both Apple News, up 234% year-over-year, and CNBC's OTT platforms, up 142% year-over-year. In addition, YouTube video starts were up 139% year-over-year and reached multiple channel records*.
*Source: Adobe Analytics; Apple News; YouTube Analytics; October 1-31, 2016, 2018
With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, and CNBC World, CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to 410 million homes worldwide, including more than 90 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network's 15 live hours a day of business programming in North America (weekdays from 4:00 a.m. - 7:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC at night features a mix of new reality programming, CNBC's highly successful series produced exclusively for CNBC and a number of distinctive in-house documentaries.
CNBC Digital delivers more than 52 million multi-platform unique visitors each month. CNBC.com provides real-time financial market news and information to CNBC's investor audience. CNBC Make It is a digital destination focused on making you smarter about how you earn, save and spend your money by zeroing in on careers, leadership, entrepreneurship and personal finance.
CNBC has a vast portfolio of digital products, offering CNBC content to a variety of platforms such as: CNBC.com; CNBC PRO, a premium service that provides in-depth access to Wall Street; a suite of CNBC mobile apps for iOS and Android devices; Amazon Alexa, Google Assistant and Apple Siri voice interfaces; and streaming services including Apple TV, Roku, Amazon Fire TV, Android TV and Samsung Smart TVs. To learn more, visit https://www.cnbc.com/digital-products/.
Members of the media can receive more information about CNBC and its programming on the NBCUniversal Media Village Web site at http://www.nbcumv.com/programming/cnbc. For more information about NBCUniversal, please visit http://www.NBCUniversal.com.