British tobacco firm Imperial Brands reported better-than-expected full-year adjusted profit and revenue results Tuesday.
Imperial, the maker Gualoises, Kool and Winston cigarettes, reported a net revenue of 30.5 billion pounds ($39.83 billion) for the full-year ending September 30. This was up from 30.2 billion pounds reported last year.
The company is shifting its focus toward the vaping market, Alison Cooper, chief executive of Imperial Brands, told CNBC on Tuesday.
"We're absolutely focused on the vaping opportunities, it's significant," Cooper told CNBC's Julianna Tatelbaum.
"We've got a fantastic set of assets in the space including the (vaping) brand blu, we've got proprietary innovation and leading-edge science, all of these things support a really significant opportunity for Imperial so we are going all-in," she said.