E-cigarette manufacturer Juul will stop selling fruity flavors like mango and cucumber from brick-and-mortar stores in response to the Food and Drug Administration's request to curb "epidemic" levels of teen vaping, according to a person briefed on the company's plan.
Juul will pull its mango, cucumber, fruit and creme flavored nicotine pods from convenience store and other retailers, said the person, who asked not to be named because the proposal is not yet public. The company plans to restrict most of its sales to its online shop, the person said. It wasn't immediately clear whether Juul would also stop selling its popular flavored pods in vape shops.
These flavors have drawn criticism from parents, teachers and regulators who say they attract kids to the products. Virginia tobacco, classic tobacco, menthol and mint, flavors closely aligned with traditional smoking, will remain on shelves.
Juul will continue to sell all of its flavors on its website, which uses age-verification technology to block people under the age of 21 from buying its products, this person said. It's not immediately clear when the flavored products would be removed from store shelves.