Amazon workers in Minnesota and Germany are striking as Prime Day kicks off, in a stand against working conditions and wage practices. The action in Minnesota represents the...Retailread more
Treasury Secretary Steven Mnuchin is raising red flags ahead of Facebook's proposed cryptocurrency launch.Marketsread more
Epstein is accused of sexually exploiting dozens of underage girls from 2002 through 2005 at his New York and Florida residences. He is a former friend of Presidents Donald...Politicsread more
When you think of Prime Day, you might be thinking about deals on Instant Pots and Amazon Echo devices — not half-off dresses and designer heels. But the market for apparel...Retailread more
David Marcus, the head of Facebook's digital currency project, said the company expects Libra will drive more advertising revenue for the company.Technologyread more
Some White House officials expect the Cabinet secretary, who has known the president for years, to depart as soon as this summer.Politicsread more
Boeing met with aircraft leasing firms and financiers in New York as the grounding of its popular 737 Max planes drags on with no clear timeline for getting the planes back in...Aerospace & Defenseread more
Reps. Ilhan Omar, Ayanna Pressley, Alexandria Ocasio-Cortez and Rashida Tlaib said Trump challenged them personally because he was not able to defeat them on the policy level.Politicsread more
A financial disclosure made by lawyers for Jeffrey Epstein, a former friend of presidents Donald Trump and Bill Clinton, reveals he has nearly $560 million in assets.Politicsread more
Both companies report earnings on Aug. 8, so the CBS and Viacom boards have set that as a natural deadline to agree to a merger. Price won't be discussed by the companies...Technologyread more
The Food and Drug Administration "stands ready" to start reviewing e-cigarettes amid a teen vaping "epidemic," acting Commissioner Ned Sharpless said Monday in a statement.Health and Scienceread more
Baskin-Robbins is testing a new sleek and modern store format that will feature novelty snacks and prominent ice cream displays.
The iconic ice cream brand unveiled its store design Wednesday in Fresno, California. The company is planning for a nationwide rollout in 2019, during a time when restaurant players from McDonald's to Starbucks are creating experiences for customers that are both modern and indelible with new and upgraded stores.
"We've done a lot of consumer research and wanted to create a design that reflects what Baskin-Robbins is — a place where guests can come and unwind and create memories with family and friends," says Jason Maceda, senior vice president of Baskin-Robbins U.S. & Canada. He expects the company will open six to 10 locations in 2019, between new stores and remodels, and a second concept Baskin-Robbins store will open in El Paso, Texas in early 2019.
Dunkin', which shares an owner with Baskin-Robbins in Dunkin' Brands, is in the midst of a $100 million investment in its U.S. businesses, including its own next-generation concept stores. Dunkin' opened 60 of its revamped locations by the end of the third quarter, surpassing its initial goal having 50 by the end of the year.
Baskin-Robbins declined to comment on the size of the investment it is making.
Maceda said there are some 1,300 stores within the system that are Dunkin' and Baskin-Robbins combined locations, and the brands will be testing new concepts for those in the next year. Both concept stores feature more prominent displays for consumers and modernized touches.
"We wanted to make sure, like Dunkin', we got this right before we rolled it out," Maceda said.
Here's a peek at Baskin-Robbins' new look:
The concept store features a modernized menu, offering a new premium line of frozen treats like chocolate-dipped bananas as well as smoothie bars and hand-dipped waffle cones. There's also an expanded toppings station. "People love hand-held snacks and indulgence," Carol Austin, vice president of marketing, Baskin-Robbins U.S. & Canada, said. "And customization is important to consumers today, it's something we are amplifying in the new store design."
Stores will feature sleek glass cases that show off ice cream flavors, cakes and more. "The look is high-end and intended to showcase the beautiful cakes and ice cream, they look like jewels in a jewelry box," Austin said.
Each location will have artwork that reflects the store's local community, intended to encourage customers to engage with and share on social media. The Fresno store has local landmarks including forest campsites.
There will be both indoor and outdoor seating for those who stop by, as well as a garage door and window that features a counter for guests to enjoy their ice cream.