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Apparel

Payless pranks VIPs, sells discount shoes at luxury prices

Key Points
  • Payless opened a fake store that sold Main Street shoes at Madison Avenue prices under the bogus label Palessi.
  • The VIP shoppers paid as much as $645 for shoes that sell from $19.99 to $39.99 at Payless
A scene from the Payless ShoeSource event
Source: Payless ShoeSource

Payless taught fashion influencers a lesson about shoes by opening a fake store that sold Main Street shoes at Madison Avenue prices.

Payless ShoeSource held a launch party in Los Angeles for the bogus label Palessi and invited the fashionistas to sample the merchandise. Payless posted a video of what happened on Facebook.

The VIP shoppers paid as much as $645 for shoes that sell from $19.99 to $39.99 at Payless. The store rang up $3,000 before Payless came clean with the reveal.

One shopper exclaimed, "Shut up! Are you serious?"

The pranked shoppers got their money back and were allowed to keep the shoes.

Their reactions will be featured in a series of commercials.

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Apparel

J. Crew discontinues budget line Mercantile, calling Amazon deal into question

Key Points
  • In an internal memo seen by The Wall Street Journal, the company told employees its priorities are to "return the J.Crew brand to profitable growth" and "more diligently manage our balance of investments and expenses."